The proof of the pudding, as they say,                            is in the eating.


The Client

A Michigan-based regional electronics and appliance retailer that pioneered the “No Frills” warehouse approach nearly 40 years ago.

Business Situation

The only Michigan discount retailer to defend its customer base against the onslaught of the national chains, our client recognized that the power of the Internet lay in treating it as a channel to be integrated with their brick and mortar operations. They set out to develop e-commerce capabilities and integrate them with their existing operations.

Services Provided

  • Application Architecture and Strategy
  • Project Management
  • UI Architecture
  • Detailed Design
  • Advanced Software Development
  • Knowledge Transfer

Our Work

X by 2 worked with our client’s merchandising, marketing and IS functions to establish requirements for the e-commerce site and define the consumer touch points between the e-commerce site and the stores. We developed an online image aligned with our client’s offline brand image. We architected the e-commerce site as a service, to operate autonomously and integrate with the rest of the company’s backend systems asynchronously. An X by 2 SWAT Team leveraged our agile development practices and philosophies to develop the initial site in 3 months. We implemented proven patterns to achieve integration with core merchandising, inventory, pricing and POS systems.

Anticipating and planning for change, our architecture was modular, looselycoupled, and layered. Since the original launch, our client has added several major features and functionality such as Brand Stores, Promotions, Gift Cards, etc. with ease, in reduced times, and at lower costs. We completed a successful knowledge transfer to our client so that we may reduce dependencies on X by 2 and make them self-sufficient.

Benefits Realized

  • E-commerce capabilities to prevent customer erosion and defend market share.
  • Improved customer service by offering them convenience of web self-service.
  • Architectural foundation to add new features and functionality with ease.
  • Low Total Cost of Ownership – initial construction, evolution and extension, and ongoing support and maintenance of changes to requirements and new features and functionality.