Handling data and handling data strategically are two different concepts.
Without proper data architecture, how will you extract the knowledge, insight, and intelligence you need to power your business?
Good data architecture enables the efficient collection, organization, and storage of data. It ensures quality and consistency, and it makes data more accessible, useable and effective.
So when getting the data right (and getting the right insight) matter most to your business, trust X by 2 to devise a strategy for collecting, organizing, and managing your critical data throughout its entire lifecycle.
For operations, for analytics, and for better intelligence than before.