OUR Approach
Rooted in technology and driven by design, our strategic solutions prioritize customer benefit and business impact.
Meaningful, yet easy-to-use digital experiences are the benchmark of today’s most successful brands. More than a website or mobile app, digital strategy is the catalyst for identifying new opportunities for growth, creating increased value around current assets, and driving transformation. Let our digital strategy experts lead your organization into the future.

Innovation Workshops

Understand and empathize with users while aligning customer benefit with business value. Our action-oriented workshops are the cornerstone from which opportunities are discovered, ideas are generated, concepts are tested and solutions emerge.

Research & Definition

Here we identify a creative solution that meets business challenges and user needs. We conduct user research, analyze requirements and explore the competitive landscape. With our idea defined, we then prioritize features and functionality.

Strategy & Roadmapping

Visualize the user experience with a well-defined action plan. We’ll outline where and how your customers are targeted across the user journey with the goal of creating new value at every touchpoint and driving digital transformation efforts.

Who Needs Digital Experience Strategy?

We're looking for new ways to engage our customers.

We need to align our business objectives with user needs.

We need to improve our user process and increase customer engagement.


  • CX_Strategy

    Establish Strategic & Visual Direction

    Design a seamless and intuitive experience that fulfills and caters to user needs.

  • CX_Personas

    Define Key User Roles & Personas

    Identify and prioritize user needs through persona and empathy mapping.

  • CX_.Requirements

    Outline Solution Requirements

    Define business, technical and design requirements for the final product.

  • CX_SuccessMetrics

    Determine Success Metrics

    Employ rigorous and iterative testing methods to ensure usability and adoption.

Let's Start Innovating.

Learn more about our capabilities.

X by 2 Innovation Workshops

X by 2 Innovation Workshops

Digital Experience Strategy

Digital Experience Strategy

Visualization & Prototyping

Visualization & Prototyping

UI/UX Design & Development

UI/UX Design & Development

User Experience Assessment

User Experience Assessment