X by 2 Ranked #4 Best Place to Work 2023

Detroit, MI — For the fifth year, X by 2 ranked on the Crain’s Best Places to Work list — formerly named Cool Places to Work — which highlights the top workplaces in Southeast Michigan. Dedicated to employee professional development, exhibiting low turnover rates and promoting remote flexibility, X by 2 was awarded no. 1 among medium-size businesses and no. 4 overall.

Annually, Crain’s Detroit Business spotlights companies across Southeast Michigan for fostering outstanding workplace environments. Awards are granted based on a series of employee surveys, which assess workplace culture, employee satisfaction, remote flexibility, benefits and perks and other related determinants.

On Thursday, Aug 24, Crain’s welcomed representatives from Southeast Michigan’s top businesses to an awards ceremony at the Cambria Hotel Downtown Detroit. X by 2 Head of People and Culture Alyssa Reuter was asked to sit on the Crain’s Best Places to Work panel and discuss what makes X by 2 special.

X by 2 Director of People & Culture, Alyssa Reuter accepts the award for #1 Best Place to Work in the Medium Employer Category.

“We stress importance on employees having a choice,” Reuter shared during the panel discussion, “a lot of the perks and things we do at X by 2 actually come from the people.”

Reuter shared information about X by 2’s flexible work environment, unique home office perks and the company culture well-loved by its employees. Notably, she spoke on success and personalization within the X by 2 advisor program, which pairs employees with mentors to encourage professional growth and development.

“What we’ve found is it gives [employees] that one person — that constant — you can build a relationship with and feel comfortable with,” Reuter said, “…[the advisor program] has been very successful, but we also keep a good pulse on it. At the end of every year, I send a survey out to advisees to get feedback on their advisors. If we feel something is off balance, we will pair them with someone else… We’re all about setting people up for success and giving them the tools to help them be successful.”

X by 2 strives to maintain an exceptional work environment for all employees and is honored to be recognized by Crain’s Detroit Business. To learn more about X by 2’s award winning culture and browse open positions, visit